TV, movies and sport for the whole family
TV4
2019–
I work with TV4 to continuously improve their streaming services. Some of the initiatives I worked with so far include making in-app TV as easy and convenient as good old linear TV, fun and safe experience for kids, improved content discovery, and bringing their subscription service C More to a new platform.
My responsibilities
- UX/UI design
- Prototyping
- User interviews
- Usability testing
- Workshop facilitation
Purpose & effect
- Attract new target users with improved TV channels in C More
- All new C More app for Android TV. Two months after release the average rating in Google Play went up from 3 to 4.2 out of 5.
- Retain customers longer through better content discoverability, personalization, and a safe and fun experience for kids.
Getting serious about smooth music discovery
Spotify
2015
Design program to improve the visual representation of playlists and strengthen the connection between the value of playlists and the Spotify brand.
My responsibilities
- Explore visual directions
- Visual design for playlists
Purpose & effect
- Make music easier to discover
- Make it easier to find the perfect music for any given situation
- Establish a stronger connection between the brand and the value that users get from Spotify playlists
Realizing non-profit paint projects
Alcro
2016
We made a funding program to help realize non-profit paint projects and decrease paint waste.
My responsibilities
- UX/UI design
- Visual identity design
Purpose & effect
- Improve environments for non-profit organizations
- Reduce paint waste
- Emphasize the social and environmental conscious aspects of the Alcro brand
Agency
- Le Bureau