Safe and fun streaming for kids
We might take profiles in streaming services for granted today but in 2019, the family oriented streaming services C More had some challenges around catering appropriate user experiences for the different family members.
Background
C More was a streaming service that offered something for everybody in the family, ranging from kids shows, family adventures, sports, drama, action, and thrillers.
Challenge
Without a way to identify who was watching what, content consumption was mixed up, potentially promoting Peppa Pig to daddy and exposing horror movies to the kids. 😱
Hypotheses
- Providing separate watch progress and recommendations for different people sharing the same account will result in more relevant experiences for the users.
- Creating a safe and fun experience for kids will increase the perceived value of the service and put worried parents at ease.
Plan
- Provide a main and a kids profile by default.
- Allow users to create additional profiles and customize them to their liking.
- Create a version of the service for kids that’s fun and safe.
- Provide a way for parents to ensure their kids won’t access content not appropriate for kids.
Solution
We made profile switching and editing available from the navigation menu. On personal devices like phones, we let the profile choice be sticky between sessions.
On big screen devices, that we assumed were more likely to be shared, we had the app ask who’s watching every new session.
We created themes and characters for the kids to choose from to make their experience more personal and fun. We also introduced a new character-centered way to discover content.
Parents can set a passcode to limit kids profiles access.
The experience for kids became more fun, personal, and safe, and parents no longer had to worry about their kids accessing inappropriate content in C More.